Work   Information


- Advertising

This was a campaign to advertise polaroid for being instant whilst showing how quick it is to take photos with a polaroid and how easy it is to create great memories.

Because I was targeting the younger generation with this campaign I linked the concept with social media as teenagers and young adults are always using technology and spending so many hours on their phones so this would be more likely to draw the attention of the target audience.

I focused on print based ways to advertise considering polaroids print out. I looked at advertising in magazines, on billboards, bus stops and on the back of bus tickets.